This isn't about me.
But you should probably know who's on the other side.
I almost didn't start this.
Not because I didn't know what to teach I've been building digital businesses for over 20 years. Not because I didn't have the credentials, I've built very successful digital platforms.
I almost didn't start because I kept asking myself:
Who am I to help anyone when I still feel like I'm figuring it out myself?
Maybe you know that feeling.
The feeling of having something inside you that wants to come out...but not being sure if it's your turn yet. If you've earned the right. If anyone would even listen.
I know it well.
And I'm going to tell you how I got past it.
Not because my story is special but because it might sound a lot like yours.
Explore"The Vault"THE BACKSTORY
I grew up hearing stories about my bisabuelo — my great-grandfather; a Lebanese immigrant who landed in Mexico with nothing but what he could carry. He became a merchant. A trinket seller. Literally walking from town to town, selling small goods to survive.
He never asked for more than he absolutely needed. That was the family story: stay humble, don't want too much, be grateful for what you have.
And for a long time, I carried that with me like an invisible rule.
Fast forward to my twenties. Early 2000s. I'm living in China. I don't know anyone. I have no platform (they didn't exist back then), no following, no clue what I'm doing.
I'm building my first digital business: helping Latin American companies source products from China. And I'm doing it with expensive HTML websites I barely knew how to build, ugly PayPal links, and confused bank tellers trying to figure out what an international transfer even was.
Zero followers. Zero audience. Zero playbook.
Just one friend of a friend who needed help with something I happened to know how to do.
That turned into a referral. Then another. Then a business that funded my life and gave me freedom I didn't know was possible.
Learn from my mistakes at "The Vault"
THE MESS
But here's what I don't usually tell people.
For years, I was terrified to charge what I was worth.
I remember sitting with a mentor, struggling with whether to even post my prices publicly. I kept thinking about my bisabuelo, the trinket seller who never asked for more than he needed.
"Who am I to charge premium prices?" I asked her.
She looked at me and said something that broke me open:
"Salime, your great-grandfather's humility was beautiful. But you're not dishonoring him by charging what you're worth. You're honoring his sacrifice by building something he never could."
I cried.
Because I realized I had been playing small; not out of humility, but out of fear.
Fear that I wasn't enough.
Fear that wanting more meant being ungrateful.
Fear that success wasn't for "people like me."
Sound familiar?
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THE SHIFT
That conversation changed everything.
I stopped waiting for permission.
I stopped shrinking so others wouldn't feel uncomfortable.
I stopped believing that building wealth and loving God were somehow in conflict.
And I started building...really building.
- A sourcing business in China that ran successfully for over a decade.
- An event platform that brought together communities across cities I could barely pronounce.
- Reformadas, a digital platform for Latina women that started as a mommy blog my mom, my sister, and a handful of friends read. Today it has 10 authors, over 30 published books, over 1.8 million downloads, and serves millions of women across the Spanish-speaking world.
Each one started the same way: no audience, no playbook, just a problem I could solve and people who needed the solution.
My platforms didn't grow because of algorithms or virality. It grew the way real things grow: one woman told another: "This helped me. I think it'll help you too."
That's it.
No hacks.
No tricks.
Just usefulness that traveled by text faster than content travels by trends.
Start HereWHAT MY LIFE LOOKS LIKE NOW
I work about three hours a day.
I have margin for my faith. Margin for my family. Margin for a life that actually feels like mine.
I've built multiple successful platforms not by hustling harder, but by building smarter.
By owning what I create.
By serving people so well that they can't help but share it.
I'm not saying this to impress you. I'm saying it because I need you to know what's possible.
I can't promise it'll happen overnight. I can't promise it'll be easy.
But I can tell you this: if I figured it out, starting in a country where I didn't speak the language, with zero audience and zero playbook, then maybe, just maybe, it's more possible than you've let yourself believe.
Not guaranteed. But possible.
And possible is where everything starts.
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WHY I BUILT LATINPRENEURS
Because I needed it and it didn't exist.
When I started, there was no one who looked like me teaching this.
No one who understood what it feels like to be the daughter of immigrants building something in a country that wasn't built for you.
No one who could hold both the faith and the business without making it weird.
I learned from white guys with big audiences and bigger promises. Some of it worked. A lot of it didn't fit my life, my values, or my reality.
So I figured it out myself. Through trial and error. Through failures.
Through seasons where I didn't know if any of it was going to work.
And now? I want to save you some of that time.
Not by giving you a formula...because formulas don't work for lives as complex as ours.
But by walking beside you. Showing you what I've learned. Helping you build something that actually fits who you are and who God made you to be.
That's Latinpreneurs.
Not a course. Not a guru. Just an hermana who's been down this road and wants to make your path a little clearer.
Enter "The Vault"IF YOU'RE STILL READING
You're not here by accident.
Something in your heart recognized something in these words. A question you've been carrying. A restlessness you haven't been able to name.
You don't need to have it figured out. You don't need to be ready. You just need to take one step.
"The Vault" is free.
It's where I put the exercises, strategies, and frameworks I wish someone had given me when I started.
Come inside. Poke around. See if it fits.
And if it does? I'll be here. Building alongside you.
Start Here
Fun facts about me
I’ve lived on 3 continents and traveled to over 32 countries.
My name is Arabic. It means “peace.”
I didn't plan any of this. My life has been one long yes to God.
My dog, Yuzu María, is pure joy.
I hate socks. Don't own any. Zero regrets.
My first business started with a laptop and a prayer in China (2004).
I haven't had a traditional job since age 22.
Let's be social.
