EP. 015 (English)

prices pricing strategy undercharging Jan 22, 2026

How Undercharging Is Keeping You Broke

I was 24 when I got the worst pricing advice of my life.

I asked my mentor how to know what to charge. She said, "Pray about it. God will give you the number."

So I prayed. And waited. And felt... nothing.

No divine invoice. No heavenly price list.

So I guessed. Picked a "safe" number. Low enough that no one would say no.

For three years, I undercharged for everything.

And here's what showed up instead of the right price:

Clients who didn't value my work. Months where I couldn't make ends meet. Zero capacity to give to causes I cared about.

All because I was being "accessible."

Undercharging isn't humility. It's poor stewardship.

Harvard Business Review found that higher-paying clients are more loyal, stay longer, and get better results.

Why? Because price equals commitment.

Bargain hunters bring bargain-level commitment. They question everything, cancel constantly, and don't do the work.

Premium clients show up ready. They implement. They get results. They refer others.

Your low price isn't helping more people. It's filtering out the ones who would've actually done the work.

Coach A: $50/session. Needs 80 sessions to make $4K/month. That's 4 clients per day. No time for anything else.

Coach B: $200/session. Needs 20 sessions for the same $4K. That's 1 client per day. Time to breathe, market, and live.

Same income. Completely different life.

The difference wasn't working harder. It was pricing correctly.

I created a free exercise called "Find the Leak in Your Pricing."

It shows you:

Based on Episode 15 of Freedom to Follow by Latinpreneurs.
Listen wherever you get podcasts.