EP. 011 (English)

generosity as sales strategy give your best away for free kingdom economics sales without sleaziness the generous entrepreneur Dec 12, 2025

Episode 11: The Generous Entrepreneur: Why Giving Away Your Best Work Makes You More Money

Middle of a pandemic. I'm about to launch something that every business and ministry advisor told me was a terrible idea.

A completely free platform. No paywalls. No premium tiers. No upsells. Just hundreds of hours of high-quality content given away for free.

My business friends thought I was insane. My ministry friends thought I was crazy.

"Salime, you're leaving money on the table."

But three years later? That terrible business decision became the foundation of a platform valued at multiple seven figures. Not in spite of being free, but because of it.

Today, I'm showing you exactly why the most successful entrepreneurs online aren't the ones hoarding their best content. They're the ones giving it away.

Because here's what nobody tells you: Generosity isn't charity. It's your competitive advantage.

You'll discover:

  • Why the brands making the most money are giving away the most value (HubSpot, ConvertKit, Canva)
  • The hidden cost of hoarding your best content (and why it's keeping you small)
  • How the Reformadas experiment proved generosity scales faster than paid ads
  • The biblical framework for generosity (it's not prosperity gospel, it's kingdom economics)
  • The give away the recipe model (what to give free vs. what to charge for)

This isn't about devaluing your work. It's about building trust faster than any ad campaign ever could.

Free Downloads for This Episode

Episode 11 Exercise Sheet: The Generous Entrepreneur's Action Plan
Ready to give generously without giving everything away? This worksheet shows you exactly what to give free (frameworks, templates, strategies) and what to charge for (your time, customization, done for you services).

IMPORTANT NOTE:  If you have not subscribed yet, you can subscribe here and get the show notes for every episode. If you are already subscribed, simply log in here to access all the show notes so far.

 

Give away the recipe. Charge for the meal. That's how you build a business that doesn't feel sleazy, because you're not selling. You're serving at deeper levels.