EP. 016 (English)

She Stopped Posting for 2 Weeks. Her Subscribers Went Up.

I need to tell you something.

A couple years ago I had a breakdown.
The ugly crying kind.
On my couch.
To my husband
who doesn't even have an Instagram account.

I had just realized something devastating.

I'd been posting every single day for months.
Stories. Reels. Carousels.
Doing EVERYTHING the gurus said to do.

And almost none of it was being seen anymore.

Months of work. Hundreds of hours. Gone.
Like it never existed.

Between the tears, I said something I didn't know I was thinking:

"I feel like I'm building sandcastles. Every day I build one, every day the tide washes it away, and I have to start over. And I'm so tired."

My husband...this man who doesn't know what a reel is...looked at me and said:

"Then stop building sandcastles. Build something the tide can't reach."

I wanted to be annoyed.

But he was right.

The Difference Nobody Explains

That night I couldn't sleep.

I kept asking: why does some content disappear in 24 hours while other content brings people in for years?

And I discovered something that changed everything.

There are two types of content:

Attention Content - designed to get noticed NOW. Trending audio. Current events. Dies in 24-48 hours. Requires constant creation.

Trust Content - designed to be found WHENEVER someone needs it. Answers timeless questions. Lives for years. Works while you sleep.

Both have a place.

But here's the problem:

Most of us are creating 95% attention content and 5% trust content.

We're spending almost all our energy on things that disappear.

The Math That Changed My Mind

My student, Elena is a nutritionist.

When I met her, she was posting on Instagram three times a day. 8,000 followers.

Making $200 a month.

After we worked together, she tried something different.

Instead of three reels, she wrote ONE blog post: "The Complete Guide to Meal Planning for Picky Eaters."

Six hours of work. Same time she spent on Instagram in two days.

That was 18 months ago.

That single post has been found by 12,000 people through Google.

800+ have subscribed to her email list.

Her Instagram posts from that same week?

Zero views today. Nobody remembers them. Not even her.

One blog post outperformed six months of Instagram.

What If You Flipped The Ratio?

Imagine this:

It's six months from now. Saturday morning. You slept in.

You check your phone - not anxiously, just curious.

Three new subscribers from an article you wrote months ago.

A message from someone who found you on Pinterest.

A comment on a podcast episode saying it changed how they think.

All while you were sleeping.

You didn't post yesterday. Didn't post the day before.

And it didn't matter.

Because you have a library now. Content working for you 24/7.

That's what's possible.

Not someday. Six months from now. If you start today.

Your First Step

I created a free exercise called The Content Audit.

In about 15 minutes, it helps you:

→ Find content you've already created that could work for years (most people have 3-5 hidden gems)

→ Map the questions your audience is actually searching for

→ Choose your first piece of trust content to create this week

It's waiting for you free in the Latinpreneurs Vault.

Get The Content Audit at The Vault

Or simply log in

Stop building sandcastles.

Start building something the tide can't reach.

Salime

P.S. - I break down the complete system in Episode 16 of the Freedom to Follow podcast. Listen here.