Why People Love Your Content But Won't Buy From You (EP. 017)

You're posting valuable content.
You're showing up.
You're doing everything the gurus told you to do.

And your audience is responding. 
They tell you it's helpful.
They say you're amazing. T
hey thank you for sharing.

But when you offer something for sale?

Nothing.

No DMs.
No purchases.
No "shut up and take my money."

Just silence.

If you've ever stared at your phone wondering why people who love your free content won't pay you for more, this post is going to change how you see everything.

I Used to Think Something Was Wrong With Me

Let me tell you about the night I almost gave up.

I had spent weeks building what I thought was the perfect offer.
A digital product that solved a real problem. I had poured my experience, my frameworks, everything into it.

I shared it with my audience.
The same people who had been commenting heart emojis and telling me my content changed their perspective.

I refreshed my inbox.

Nothing.

I checked my payment notifications.

Nothing.

I waited a day.
Then two.
Then a week.

One sale.
One.

I remember lying in bed running through every possible explanation.

My price is too high.
My offer isn't good enough.
My audience is broke.
I'm not as good as I thought I was.
Maybe I should just go back to a regular job.

I made it about me. About my worth. About whether I was cut out for this.

And I was completely wrong.

The Lie I Believed (That You Probably Believe Too)

Here's what I thought was true:

If people like my content, they trust me. If they trust me, they'll buy from me. If they don't buy, something is wrong with my offer...or with me.

That logic seems airtight.
But it's broken.

Because: 
Liking isn't trusting.
Following isn't readiness.
Appreciation isn't action.

There's an invisible path people walk before they ever pull out their credit card. A journey with specific stages. And I was skipping straight to the end and wondering why nobody was meeting me there.

It's like proposing marriage on the first date and then wondering why she said no.

The problem wasn't my offer.

The problem was timing.

Why Your Audience Won't Buy (Even When They Love You)

Here's what nobody told me when I started:

There are four stages people move through before they're ready to buy. I call it the Trust Timeline.

Stage 1: They discover you exist

Stage 2: They decide you understand them

Stage 3: They believe you can actually help them

Stage 4: They feel ready to take action

Most entrepreneurs create content for one, maybe two stages.
Then they jump straight to "here's my offer" and wonder why it flops.

But if someone just found you yesterday, they're at Stage 1. Y
ou're asking for a Stage 4 commitment.

No wonder they don't buy.

The gap between where they are and where you're asking them to be?
That's what's killing your sales.

The Mistake That's Costing You Sales Right Now

Here's what I want you to see:

You're probably creating content for only one or two stages.

Maybe you're great at Stage 1 - entertaining reels, helpful tips, shareable posts. You're getting discovered. But you're not building connection or credibility, so nobody moves forward.

Or maybe you're jumping straight to Stage 4 - buy this, join that, limited spots available. But your audience isn't ready to hear it because they haven't walked through Stages 2 and 3.

Either way, there's a gap.

And that gap is where your sales are dying.

The women who convert followers into customers? They create content for every stage. They meet people where they are and guide them forward.

Not by pushing. By leading.

What To Do Next

I break down each of the four stages in detail: what they look like, what your audience needs to hear at each one, and the specific mistakes that kill sales at every step, in this week's episode of Freedom to Follow by Latinpreneurs.

It's called "The 4 Stages Between 'I Love This' and 'Take My Money'"

Listen here

And if you want to apply this to your business right now, I created a free worksheet called the Customer Journey Mapper.

It walks you through a simple exercise:

• Map your current content to each stage
• Find your biggest gap
• Identify exactly what to create next

It takes 15 minutes and it will completely change how you see your content strategy.

Download it free in The Vault

The worksheet is inside the Vault with all my other free resources. But fair warning - I rotate what's available, so if you're reading this, grab it now while it's still there.

You're Not Doing Anything Wrong

You don't need a bigger audience. You don't need a better offer. You don't need to lower your price.

You need to understand where your audience is on the journey - and what they need from you to move forward.

Discovery. Connection. Credibility. Commitment.

Meet them where they are.

And stop proposing on the first date.